My favorite book from childhood is called “Roxaboxen” by Alice McLerran. Have you heard of it?
It is about a town called Roxaboxen. This imaginary village was made of rocks and sticks and boxes. It was created by all the neighborhood children. Everyone had a job or purpose for being there. They traded pebbles for money, rode around on horses, built their homes and even elected a mayor. When school was in session no one went to Roxaboxen but it was always there. Even when they all grew up, it was there.
Now, I know that this town was imaginary and it is just about some kids playing make-believe. BUT... recently, I have been thinking about the power of being able to imagine your dreams- to have a vision. It is vital to the process of producing something worthwhile. Without a vision, you are void of anything to create. You are staring at a blank canvas with nothing to paint.
In our time together, Noah and I spend much of it talking about business ventures. It is one of our favorite things to discuss. Some days, it seems, all we do is dream up the next one.
At Argonaut, this February, we’ve been diving deep into our brand. When we began this business journey our aesthetic was not as succinct as it is now. This didn’t just happen out of thin air, we didn’t just wake up and know what our brand was. It took time imagining it- seeing it, visualizing who Argonaut is and how to communicate that through an image, through a font, a color, a photograph. And we are not done imagining it. We will continue to develop and grow our brand.
To become good at anything, you must practice. I’m glad I had such a great childhood, one that was (for the most part) burden-less and carefree. One where I was allowed the opportunity and encouraged to imagine. One where I built homes out of sticks, traded rocks for small treasures, and ran around riding invisible horses. One that gave me lots of practice imagining my dreams.
May your imagination take you to wondrous places. Never stop dreaming.
*All illustrations are by Barbara Cooney and from "Roxaboxen."
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NOAH + LINDSEY talk Argonaut, food, Leavenworth, life, and adventure