Most notable is, on Tuesday while Argonaut was closed, we got a brand new La Marzocco espresso machine delivered and installed. This is so exciting for me because it is going to bring our already perfection-obsessed coffee game up to another level. We can now count on an extremely consistent brew temperature and pressure while preparing drinks. This will mean a more consistent taste and better steamed milk quality even when the summer crowds arrive and we are making hundreds of drinks per day.
Go big and give it your all. Whatever my occupation, it is very important to me to give it my all. Not only is it good for the craft or service I am providing, but it is also beneficial to my self esteem. I can feel good about the thousands of hours spent perfecting my craft, even if it is "just" food or coffee or whatever, because making something beautiful is always worthwhile. Work doesn't feel nearly as much like "work" when you are giving it a serious go.
As business owners, Lindsey and I have the difficult task of being our own critics. We are constantly looking at Argonaut from the outside and asking, "how can this be better?" It is exhausting and stressful but can be incredibly rewarding.
I am going to try very hard not to lose the energy and perspective it takes to make my business better. If I ever sit back and say, "Alright, I know it's not perfect but it's good enough." Then, I am no longer being a responsible business owner and don't really deserve to be one. If that ever happens, I hope my friends will tell me and suggest I shape up or find a new line of work.
When we opened Argonaut we used the tagline:
"Be great at what you do.
We do coffee."
I am so proud that 9 months later we are holding true to that and continuing to get even better.